As a writer, strategist, and storyteller, I’ve worked with a variety of brands in the lifestyle space to hone their voice and increase impact across digital and IRL experiences. A few recent favorites are below.
Copywriting samples available upon request.
Upaway
Brand Lead
Created brand identity, voice, guidelines, and content for this women-led travel app start-up focused on accessibility, sustainability and inclusion. Oversaw ideation, creation and editing of visual and written creative assets across UX, website, marketing materials, and social media.
Hill City | Gap, Inc.
Copy Lead + Brand Storytelling
Led copywriting and editing efforts for Hill City, a Gap-owned men’s activewear brand with a focus on sustainability and technical design. From the brand’s launch to its sunset in 2020, I worked closely with Hill City's Creative Director, Art Director, and design team to produce and edit the brand's quarterly print and digital magazine/catalogue; fine-tuned brand storytelling on web, email, and social media assets; and helped to establish the brand voice and editorial guides.
Everlane
Creative Consulting + Brand Storytelling
Collaborated with Everlane's in-house copy and creative teams for two years on a variety of projects, including copywriting and editing emails, website content, and marketing materials; conceptualizing and drafting brand video scripts; and creating messaging for retail and marketing experiences.